Industry News, Printers News

Crown Brings to Life Exclusive Tins for Nescafé Azera Coffee

Packages convey the perception graphic design students have of urban coffee culture around the world.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

For the third consecutive year, Nestlé, maker of the NESCAFÉ AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc., on the launch of a series of limited-edition tins.   Created in collaboration with graphic design students from the University for the Creative Arts (UCA), UK, who were asked to focus on the “positivity” theme, each tin uniquely depicts the feel-good vibes associated with the premium instant coffee brand. ...

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